Sunday Sendoff #55: Don’t Tie Your Identity to One Thing

Brickwall's Sunday Sendoff

One of the biggest mistakes we can make is tying our identity to one thing.

One job. One hobby. One title. One relationship. One accomplishment.

It might feel safe.

But it isn’t.

When your entire identity rests on one thing, you become fragile.

Lose the job…

Who are you?

Get injured and can’t play your sport anymore…

Who are you?

Your kids grow up and move out…

Who are you?

A relationship ends…

Who are you?

Life changes.

It always does.

That’s why it’s dangerous to build your identity around something that can be taken away.

Become a well-rounded human instead.

Learn new skills. Pick up new hobbies. Read books. Lift weights. Run. Build something. Teach. Volunteer. Learn an instrument. Write. Travel.

Become curious. Become adaptable.

The funny thing is, the more dimensions your life has, the stronger each one becomes.

You’re no longer just a lifter.

You’re also a father. A friend. A craftsman. A teacher. An entrepreneur. A student. A creator.

If one chapter changes, the whole book doesn’t end.

You simply turn the page.

That’s freedom.

Guiding Principle

Don’t be a one-trick pony.

Something to Ponder

Have you become a bit one-dimensional? Why not try something new, build a new skill, and create new opportunities for yourself?

See You In the Arena

This week is just about over. Next week is just about here. Let’s keep building.

Brick by brick.

This 4th of July, Remember

Muscle and Freedom: Declare Your Independence

Before the flags waving in the breeze. Before the burgers. Before the fireworks.

Take a minute.

Remember that the freedoms we enjoy today weren’t free.

They were earned by people willing to do extraordinary things. Scary things. Difficult things. Sometimes simply by doing ordinary things extraordinarily well.

Parents who raised their children with character.

Workers who showed up every day and kept the country moving.

Entrepreneurs who built businesses that changed their communities.

Soldiers who carried out their missions.

First responders who ran toward danger when everyone else was running away.

Freedom survives because people choose responsibility.

So today…

Enjoy the food.

Laugh with your family.

Lift some weights.

Go for a run.

Play catch with your kids.

Call your parents.

Watch the fireworks.

And don’t forget to appreciate just how fortunate we are.

Not because our country is perfect—

But because we have the opportunity to keep making ourselves, our families, our communities, and our nation better.

Happy Independence Day.

Stay safe. Stay grateful. Stay strong.

Sunday Sendoff #54: What You Got

Brickwall's Sunday Sendoff

Comparison gets a bad reputation.

Most of the time, for good reason.

It can steal joy.

It can convince us that what we have isn’t enough.

This week, though, comparison did something unexpected.

I toured a beautiful old house.

It was huge.

Tall ceilings. Tons of rooms. Character everywhere. The kind of house that makes you stop and think, “Wow.”

But something funny happened on the way home.

I found myself appreciating my apartment even more.

It’s not perfect.

It’s not the quietest. Storage is…creative. Extra bedrooms would be nice. I’d love a garage someday.

But then I started thinking about everything my apartment is.

It’s where I write. It’s where I build websites. It’s where I sometimes train. It’s where my kids eat, sleep, and watch TV. It’s where ideas turn into projects. It’s where Brickwall grew. It’s where I’ve laughed, struggled, learned, and started building a better life.

It’s home.

(Not to mention I don’t have to worry about fixing things, mowing the lawn, foundation problems, moisture problems, and spending every weekend at Home Depot. 🤣)

Sometimes we’re so focused on the next thing that we forget to enjoy the thing we’re standing in.

The bigger house. The better job. The nicer car. The dream garage.

There’s nothing wrong with wanting those things.

In fact, I hope you keep chasing them.

Just don’t make the mistake of believing your life begins when you finally arrive.

Life is already happening.

Your apartment. Your first house. Your tiny office. Your beat-up car. Your budget gym.

These aren’t just places you’re passing through.

They’re chapters.

And someday, you’ll probably look back on them with more fondness than you expect.

Keep dreaming. Keep building.

But don’t forget to appreciate what you’ve already built.

Guiding Principle

Appreciate what you got, but keep striving for more.

Something to Ponder

Has your head been off in the clouds, thinking about what you don’t have?

Why don’t you come back down for a minute, look around, and appreciate all the good that’s already around you?

See You In the Arena

This week is just about over. Next week is just about here. Let’s keep building.

Brick by brick.

How to Build a Terrible Website

I love websites.

I’ve loved them ever since I built my first one back in 2015 (remember FTP? 🤣), and I’ve built several since then.

Over the years, I’ve visited thousands of websites.

Some have made me stop and think, “Wow.”

Others have made me wonder if the owner actually wanted people to leave.

This post is just for fun—a collection of everything I’ve noticed that can make a website really, really bad.

Even if you’ve never built a website, you’ll recognize a few of these. If you’ve spent any amount of time on the internet, you’ve experienced them.

So…

You want to build a terrible website?

Here’s how.

Stuff it with ads. The more, the better. We love ads.

Have three different things pop up the moment someone arrives. Don’t let them actually see the website first.

Make it look fantastic on a desktop…and terrible on a phone. It’s not like anyone uses smartphones.

Hide important information. We’d rather spend ten minutes looking for what we came for.

Use font so small people need binoculars. Better yet, make it so small they need a microscope.

Clutter every page with as much stuff as possible. Cover every square inch.

Make it slow enough for someone to brew a pot of coffee while it loads. A food service-sized pot.

Don’t make your links look like links. Can I click this? One of life’s great mysteries.

Link to irrelevant, low-quality, or questionable websites. Guilty by association.

Treat security like it’s optional. Everybody, come on in!

Pick colors that have absolutely nothing to do with your brand. Better yet, pick ten of them.

Use fonts that are “creative” instead of readable. Is that an I or an L?

Use colors with almost no contrast. Our eyes thank you.

Add photos and videos simply because you can. Bonus points for cheesy stock photos.

Set your videos to autoplay at full volume. Nothing says “welcome” like getting yelled at.

Never proofread anything. Typos? Run-on sentences? Questionable punctuation? Bring it on.

Use HUGE blocks of text. Everyone loves reading walls of text.

Make every page look different. Consistency is overrated.

Skip the About page. We don’t need to know who’s behind the website.

Skip the Contact page. Make it a true one-sided conversation.

Ask visitors to sign up for your newsletter before they’ve even read a sentence. That’s definitely how trust works.

If you do all that…

Congratulations.

You’ve built a website people can’t wait to leave.

The funny thing is that good websites usually aren’t complicated.

They’re fast. They’re clear. They’re easy to navigate. They respect the visitor’s time.

Whether you’re building a business website, a portfolio, or a personal blog…

…or you’re just someone who uses websites…

Remember this:

Your website isn’t for you. It’s for the people using it.

Sunday Sendoff #53: Happy Father’s Day

Brickwall's Sunday Sendoff

When I was younger, I thought being a father meant having all the answers.

Knowing exactly what to say. Exactly what to do. Always being strong. Always being right. Always having a plan.

Then I became a dad.

And I learned something different.

Fatherhood isn’t about perfection.

It’s about presence.

It’s showing up when you’re tired. Showing up when you’re stressed. Showing up when life didn’t go according to plan. Showing up anyway.

My dad showed up.

I show up.

And you show up.

The funny thing about being a father is that the most important moments aren’t usually the ones you expect.

They aren’t the big events. They aren’t the cool trips. They aren’t the picture-perfect holidays.

They’re the ordinary moments.

The rides to school. The trips to the park. The bedtime stories. The walks. The dinners. The bad jokes. The random conversations that turn into life lessons.

Those moments don’t seem important at the time.

Until one day you realize they were everything.

I think a lot of fathers carry a quiet burden.

The feeling that we should be doing more. Providing more. Being more.

But if there’s one thing I’ve learned, it’s this:

Your kids don’t need a perfect father.

They need their father.

The one who shows up. The one who listens. The one who keeps trying. The one who loves them. The one who is there.

Life doesn’t always turn out the way we imagined. Sometimes the picture in our head never becomes reality.

But love isn’t measured by how closely life follows the script.

Love is measured by what we do with the pages we were given.

So today, if you’re a father, give yourself a little credit.

The fact that you worry about being a good dad is evidence that you’re trying to be one.

Keep showing up. Keep teaching. Keep listening. Keep loving.

The years move fast.

The moments matter.

And when your kids look back, they’re not going to care their dad wasn’t perfect.

They’re going to care that their dad was there.

Trying.

Happy Father’s Day.

Guiding Principle

Showing up, even imperfectly, matters.

Something to Ponder

Do you beat yourself up over not being the perfect dad? Why? Why not take some time to think about all the good things you do, and all the times you’ve shown up?

See You In the Arena

This week is just about over. Next week is just about here. Let’s keep building.

Brick by brick.

Brickwall’s Most Interesting Band and Artist Names

What’s in a name?

Not everything, of course.

Some bands and artists have bland names and great music.

Some, however, have interesting names.

Names that make you stop and say:

“What’s the story behind that?”

To be clear, this isn’t a list of my favorite bands and artists.

I might like them.

I might not.

This also isn’t a list of the most badass names.

They might be badass.

They might not.

This is simply a list of names that make me raise an eyebrow and wonder how they came up with them.

Pure “Wait, what’s their name?” factor.

Let’s begin.

The Most Interesting

Wu-Tang Clan
Just iconic all the way around. Everyone knows the name now, but imagine hearing it for the first time in the early 90s.

Led Zeppelin
Lead is heavy. Zeppelins are supposed to float. The contradiction is the joke.

Butthole Surfers
You read that correctly.

Iron Maiden
Named after a medieval torture device. Not exactly subtle.

REO Speedwagon
Named after a random vehicle from 1915. Classic rock trivia at its finest.

The Kinks
A name that got attention in the 1960s. Which, to be fair, was kind of the point.

Eminem
A phonetic version of his initials: M&M. Simple. Brilliant.

Black Sabbath
Dark. Heavy. Mysterious. It fits perfectly.

Babes In Toyland
Absurd and fascinating. It immediately makes you wonder where Toyland is.

Judas Priest
This one has everything: mystery, intrigue, and just enough danger.

Hoobastank
What does it mean? Nobody seems entirely sure.

Hole
One word. One syllable. Infinite questions.

Tool
See above.

Blue Öyster Cult
Sounds like a secret society that may or may not control the world.

Dinosaur Jr.
Where exactly is Dinosaur Sr.?

The Doors
Named after something so ordinary that it becomes extraordinary. The contrast between the name and Jim Morrison’s personality only makes it funnier.

Nine Inch Nails
Simple. Memorable. Slightly unsettling.

Queens of the Stone Age
One of those names that sounds cool immediately but gets stranger the more you think about it.

Garbage
Self-deprecating and unforgettable.

Type O Negative
At least we know their blood type.

Korn
Named after something completely ordinary. The band itself was anything but ordinary.

Lil’ 1/2 Dead
Peak West Coast rap naming convention. Instantly memorable.

You Know What’s Funny?

Is that once they become famous, they stop sounding strange.

Iron Maiden?

Yeah, that’s just a legendary band.

But imagine hearing it for the first time in 1975.

“Little Jimmy is listening to who?”

“Iron Maiden.”

“The torture device?!”

🤣

The Lesson?

You can have a bland name.

You can have an interesting name.

You can have a badass name.

You can have a ridiculous name.

All of them can work.

What matters most isn’t the name.

It’s what’s behind the name.

The music. The work. The craft. The consistency. The value.

A name might get someone’s attention.

But the work is what keeps it.

And that’s true for people, bands, businesses, websites, and writers.

In the end, what’s behind the name counts more.

Sunday Sendoff #52: Just Lay the Next Brick

Brickwall's Sunday Sendoff

Lately, I’ve been spending a lot of time thinking about the future.

My kids. Work. Entrepreneurship. Money. Relationships.

The problem with looking too far ahead is that eventually it becomes overwhelming.

Because there are too many unknowns. Too many variables. Too many things outside of your control.

And when that happens, it’s easy to freeze.

Easy to overthink. Easy to convince yourself that you need a perfect plan before you move forward.

But that’s not how things get built.

A wall isn’t built all at once. A house isn’t built all at once. A life isn’t built all at once.

It’s built one brick at a time.

One workout. One conversation. One job application. One client outreach. One good decision. One day.

That’s it.

This is Sunday Sendoff #52. Fifty-two consecutive weeks in the books. One full year is just around the corner.

That may sound like a lot, but it was accomplished the same way everything worthwhile is accomplished: one week at a time. Brick by brick.

You don’t need all the answers right now. You don’t need to know exactly where you’ll be a year from now.

You just need to lay the next brick.

Then do it again tomorrow.

And the day after that.

Eventually, you look back and realize you’ve built something pretty incredible.

Guiding Principle

When the future feels overwhelming, focus on the next brick.

Something to Ponder

What’s the next brick in your life right now? Not one way off in the future…the one right ahead of you?

See You In the Arena

This week is just about over. Next week is just about here. Let’s keep building.

Brick by brick.

Sonny the Alien: The Overwhelming Life

Sonny the Alien

Earth Log Entry #23: Invisible Weight

Sonny and Vanessa sat curled up on the couch in the apartment, watching The Office.

Vanessa grabbed a chip and popped it into her mouth. “Where did Chad go again?”

Sonny didn’t look up from the TV. “He went up to his family’s cabin in Lutsen.”

Vanessa put the chip bowl on the coffee table. “Oh. Cool.”

After a minute or two of silence she turned to Sonny. “I cried in the bathroom at work today.”

Sonny looked over at her, concerned. “Why? Did someone hurt you?”

Vanessa chuckled. “No, no. Life just gets overwhelming sometimes.”

Sonny still had a concerned look on his face. “Overwhelming enough to bring you to tears?”

Vanessa nodded gently. “Yeah. Sometimes life just beats you into the ground.”

Sonny considered this. “But why would life beat you into the ground?”

Vanessa shrugged. “I don’t know. Stuff has to get done. And there’s so much stuff to do. Nobody cares if you’re happy or not.”

They both looked back at the TV and sat in silence for a while.

Sonny pointed to the TV. “These white collar office workers seem to be in the same plight as you.”

Vanessa laughed. “Exactly.”

Sonny turned to Vanessa and took her hand. “If anyone hurt you, I would handle them.”

Vanessa smiled and kissed him on the cheek. “I know you would, you big oaf.”

Sonny took out his Earth Log device and began typing.